I recently visited Newport Beach in Southern California to see whether entrepreneurial heritage, tempered exclusivity and resilience can be successfully coupled in order to establish a unique urban brand.
Captain Samuel S. Dunnells winged an entry into the South Californian dangerous harbour in 1870. On hearing this the Irving brothers agreed to found a port here and called it simply “New Port”. The settlement became a lively commercial port with fishing and shipbuilding. The MacFadden Brothers, among others, saw housing opportunities and created some artificial islands in the harbour waters. One Island was called Balboa was connected by a bridge to the mainland and by a small car ferry to the peninsula, which still operates today. This is a highly sustainable measure as it reduces driving times around the peninsula to the North.